IClub
Year
'25
Client
IClub
Service
Web design
ICLUB is an international venture capital fund backed by TA Ventures that allows private investors to co-invest in high-growth tech startups. As Lead Designer, I spearheaded a comprehensive ecosystem overhaul, reshaping their global investment platform, digital marketing footprint, and physical brand touchpoints into a unified premium experience.
© IClub
Challenge
Venture capital relies heavily on prestige and institutional trust. ICLUB's legacy web presentation and disjointed social presence didn't match its elite investor tier, creating high interaction friction during member onboarding and limiting engagement across digital community touchpoints.
Solution
We delivered an end-to-end ecosystem redesign, optimizing the investor acquisition site alongside an authoritative social media design system and premium brand merchandise. By streamlining user registration paths and unifying the visual style across all platforms, we significantly elevated investor trust and community activation.
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