Yearn UI
Year
'21
Client
Yearn finance
Service
UI UX design
Yearn Finance is a decentralized finance (DeFi) platform that allows users to optimize and earn yield on their crypto holdings. As Lead Product Designer, I spearheaded the transformation of a highly complex, fragmented ecosystem into an intuitive, institutional-grade financial experience.
© Yearn UI
Challenge
Yearn’s powerful smart contracts were bottlenecked by a steep learning curve and opaque interaction models, creating a high cognitive barrier for mainstream capital. The legacy interface lacked clear data visualization, hiding high-yield opportunities behind dense technical jargon and fragmented flows.
Solution
We fundamentally restructured the platform's information architecture. By introducing a unified navigation framework, clear performance visualizations, and a cohesive design system, we streamlined the core investment lifecycle—directly driving new signups and boosting overall TVL.
Fintellect
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